In collaboration with Summit Venture Studio, I assisted KalyLabs, a lab SaaS solution, in tackling market entry challenges. Through detailed market analysis, including Porter’s Five Forces, Mackenzie Fearday and I developed a robust go-to-market strategy. By addressing market pressures and creating a tailored pricing model, we secured a competitive edge, showcasing my expertise in market strategy and user-focused product positioning.
Below is a screen-capture of the KalyLabs website. If you or your organization needs a SaaS solution to automate your scheduling and billing processes to save hours for your lab managers, please get in contact with them!